Wait, We Shoot on iPhones Now?
Tony Morin and Natalie DeRogatis creating Ad for Kray Kray
Yes, you read that right—here at Hendy Street, we took on the ultimate creative challenge: shooting a full commercial using only the iPhone 15 Pro. We’re known for pushing the envelope when it comes to content creation, but this time, we really wanted to test the limits of what’s possible with the tech we all carry in our pockets. And spoiler alert—it was a game-changer.
THE CHALLENGE: IPHONE 15 PRO AS OUR ONLY TOOL
Let’s set the scene: our office, decked out with nothing more than computer monitors, some everyday props, and, of course, the iPhone 15 Pro. No fancy cinema cameras, no professional lighting rigs—just a phone. But this wasn’t just about seeing if we could make something look good; we wanted to see if we could maintain our high production standards using gear that’s accessible to everyone.
ENTER AI: OUR SECRET WEAPON
Now, using an iPhone alone is impressive, but we didn’t stop there. We integrated AI into every step of the process, turning this project into something way more than just a cool experiment. You might think AI is just about generating backgrounds or tweaking visuals, but for us, it goes waaaaayyyy deeper than that.
Midjourney creating background for Kray Kray Ad
We leverage AI to analyze marketing traffic, craft baseplates for websites, and even predict the success of content strategies. Essentially, AI helps us stay ahead of the curve and deliver content that doesn’t just look good but performs exceptionally well too. If you’re curious about how we integrate AI into our workflow, check out this explainer video, where the amazing @aesthetically_natalie breaks down one of the ways we use AI to, quite literally, pay the bills.
BEHIND THE SCENES: FROM CONCEPT TO CREATION
The journey from concept to final product was an adventure in itself. We captured some really cool behind-the-scenes footage that shows how we transformed our office into a full-blown production set. We also delve into how AI played a critical role in shaping the final product. If you’re into seeing how the sausage gets made, don’t miss this BTS videowhere we reveal all the tricks of the trade.
THE BIG REVEAL: THE IPHONE VIDEO NO ONE SAW COMING
Kray Kray Ad made with iPhone and Midjourney
Finally, the moment of truth: the commercial itself. We wanted to put our experiment to the ultimate test, so we released the video without telling anyone it was shot on an iPhone. For an entire week, we let it live online, gathering views and feedback, and here’s the kicker—literally no one knew. The reactions were priceless, and we couldn’t have asked for a better validation of our experiment. Want to see what all the fuss is about? Check out the final product here and let us know—could you tell it was all done on an iPhone?
This project was more than just a creative exercise; it was a statement. It’s proof that with the right mindset, tools, and a dash of innovation, the possibilities are endless. Whether it’s using AI to elevate content strategies or proving that professional-grade visuals can come from a smartphone, we’re excited to keep pushing boundaries and exploring what’s next.
Stay tuned—because at Hendy Street, we’re just getting started.
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