Panacea Brewing Company

PROJECT NO. FOUR

Crafting Refreshment

Experience the vibrant energy of Panacea’s latest hard kombucha release through our dynamic product video. We captured the essence of this refreshing brew, highlighting its bold flavors and the craft that goes into every bottle. Dive into the world of Panacea and see how we brought this exciting product launch to life with a creative and engaging visual story.

THE DEETS

Project Details

  • Client Problem: Needed to showcase a new line of hard kombucha with engaging visuals.

  • Delivered Solution: Produced multiple product videos to highlight the new releases effectively.

  • Location: Tiny Studio, Wilmington NC

  • Equipment: Sony A1, Macro Probe Lens, studio lighting, Special FX

  • Timeline: 3 days of filming followed by 2 weeks of editing.

  • Final Deliverables: 4 individual product videos horizontal & vertical.

Client Testimonial

“And that's why we're such a good fit, because you get us! We exist on the fringe as a kombucha brewery in a world of beer breweries, like that Sesame Street song, "One of these things is not like the others". Yep, that's the space we love to inhabit! Thank you Hendy Street.”

— ROBIN HILL - OWNER - PANACEA BREWING CO

The Results

33%

REVENUE INCREASE

On Hard Kombuchas advertised in the campaigns .

500

NEW FOLLOWERS

After a two month organic reach social media campaign.

2+

INTERNS

Cleaning equipment, tables and floors for hours after many sweet & sticky attempts with homemade Special FX (we got the shot)